The Surfer

The new Surfer is the ultimate board for anyone just getting into stand up paddling. Wide, stable and easy, it will get you out there and onto the waves "right now" and at an irresistible price point. The Surfer is great to cruise pristine lakes, and explore backwater bays and inlets as well as at the beach. The construction materials and methods make the Surfer ideal for rental and other heavy use applications.

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Imagine Surf Story

Founded in 2002 by Olympic kayaker Corran Addison, Imagine established itself as the go-to brand for wildly innovative, bleeding-edge whitewater kayak design. But Corran’s passion for surfing drew his creative eye to surfboard design and performance and, by 2004, the company’s focus was squarely on surfboards, which already accounted for most of its business. Just two years later, Imagine had an international distribution network in place, crafting high-end boards for individuals and Importers worldwide.

Corran, a native of South Africa and sometimes dubbed “the father of modern kayak design”, attributes this small Canadian company’s success to a culture of audacious innovation and a “new think” mentality. Imagine pioneered the technology used today to make ecologically-friendly “green” surfboards, reducing carbon emissions from traditional manufacturing methods by nearly 50%. The company has developed unique and interesting “intelligent flex” technology in its boards and has also experimented with asymmetric board designs that exploit the natural asymmetry of the body’s lateral stance on a board.

In 2006 Imagine made its entrance into stand up paddling, a promising new sport that offered intriguing creative challenges for board designers. The first “SUP” board Imagine produced was a 7’11″–this when anything in the SUP field under 10’ was considered short. Within a year Corran had applied his experience designing sprint kayaks to SUP and created some of the first fast displacement-hulled paddleboards. In the spring of 2008 Imagine launched the first plastic rotomolded SUP on the market, aimed at migrating recreational kayakers to the new sport of stand up paddling. A year later the company was producing three plastic designs and over a dozen high-end epoxy models.

Innovative designs and superior construction techniques have made Imagine grow from a small, pioneering company into the most prolific stand up brand in the world today. From entry-level beginner surfing SUPs to the fastest race boards in the world, Imagine has put together an international distribution network second to none, so no matter where you are, you too can get one.